Tips for the application
Increase your chances
Before putting your application together please consider the following. The judges of BrandNew have never heard about your brand or product before.
Some of the judges may not be familiar with the sports discipline you are applying with. The jury has to examine over 150 applications during their meeting.
How would you convince somebody unfamiliar with your product to buy it (within 2 minutes)?
What are the essential features of your product?
What is really important to understand your sports segment?
Why does the sports market need your new product?
What are the consumer's advantages?
Now you can put your presentation together.
Fill out questionnaire
Choose one several product sample(s)
Gather samples of your marketing material
Put together a CD with some photos (300 dpi) and your logo (vectorised, .eps, CMYK, illustrator)
It helps the jury to see and hear you explaining your idea personally. Include a video in which you personally explain your product, max. 3 minutes, in English. By the way: all winners of the last events provided with their video a positive first impression. DVD/Quicktime (1024x768) in high resolution, full screen (please bear in mind that your film will be shown on a large screen).
Carefully think about your answers in the questionnaire and the message in your video.
Think about rehearsing your video presentation to your friends and family who are not familiar with the product and get their feedback.
Send your complete application on time - deadline is November 1st, 2010.
Give the organisation team of Pascher+Heinz enough time to get back to you in case they have additional questions and to prepare the presentation to the jury.
If you have any questions, don´t hesitate to contact us.
